There’s no getting around it – Search Engine Optimisation (SEO) is not just for marketers any more. It’s a vital component of any website, and when it’s done well, means better quality traffic, increased conversion rates and happier visitors.

Any designer dealing with online content has the power to make or break a website when it comes to SEO. Here are a few simple rules that will improve the SEO on your sites.

Rule number 1: Put content before flashy design.

Good design champions content rather than detracting from it, and ultimately, a site’s content is what users are searching for.

To help users find what they’re looking for, create a site that’s easy to navigate. A good place to start is with the content structure or Information

Architecture (IA). Break up your site into no more than seven sections, and use the section landing pages to summarise … Read the rest