By now, everyone knows that WordPress is one of the most used CMS for business. It is even better than other Content Management Systems like Drupal and Joomla because it is SEO friendly.
WordPress comes with multiple SEO features that let search engines crawl on the content easily. If you are still wondering how and why is WordPress SEO friendly, have a look at these reasons:
It offers SEO friendly themes
Almost all of the themes provided by WordPress are SEO friendly. They are mobile responsive and their code makes them SEO optimized. Most of the SEO gurus recommend using the Genesis themes for SEO purposes. These themes are light and they are capable of loading faster too.
Well organized structure
In SEO, a well-organized website and content structure counts a lot. WordPress is easy to handle. It is designed in such a way that the content naturally organizes into the pages, tags, and categories. When you are writing content for your website, you simply have to specify the type of content i.e. is it a page or a blog post, assign proper category and tags and you are done. It will automatically appear organized in the preview of your website.
Permalink structure
WordPress lets you set a unique permalink structure which is another factor that counts in SEO. The default structure of permalink in WordPress isn’t really optimal but you can change it to make it SEO friendly on your own.
Variety of SEO plugins
WordPress is a plugin heaven and that’s what makes your website unique. It offers plenty of SEO plugins such as Yoast SEO to let you configure your website’s SEO. Once you have configured the settings, you your content will start optimizing on its own. You can also use Google analytics and other plugins to watch out for broken links on your website.
Fast site loading speed
All major search engines take the speed of your website into account. You won’t have to worry about it as long as you are using WordPress since these sites load faster. Plus, you can use plugins such as WP super cache to optimize the loading speed of your website.
You don’t need to be a skilled designer
Web design is also an integral part of SEO. As long as you are using WordPress, you don’t really have to worry about being a designer or a professional developer to work on your site. Building a website is easier than you can imagine. You can launch a website that is SEO friendly by learning a few basics.
As you install SEO plugins, you get access to guides that can help you improve your site’s SEO without external help. If you are business on managing other aspects of your business, you can always hire the services of SEO specialists to optimize your website and increase its ranking by using all the right plugins.
WordPress has been designed in such a way that makes it easy for anyone to optimize their site for SEO. So, if you are looking for an search engine friendly CMS, this one is for you.
