Search Engine Optimisation – 10 SEO Rules for Web Designers
There’s no getting around it – Search Engine Optimisation (SEO) is not just for marketers any more. It’s a vital component of any website, and when it’s done well, means better quality traffic, increased conversion rates and happier visitors.
Any designer dealing with online content has the power to make or break a website when it comes to SEO. Here are a few simple rules that will improve the SEO on your sites.
Rule number 1: Put content before flashy design.
Good design champions content rather than detracting from it, and ultimately, a site’s content is what users are searching for.
To help users find what they’re looking for, create a site that’s easy to navigate. A good place to start is with the content structure or Information
Architecture (IA). Break up your site into no more than seven sections, and use the section landing pages to summarise … Read the rest
Why It’s Important to Choose the Right Professional For Your Outsourcing Project
One of the biggest mistakes I see small business owners and entrepreneurs make in their outsourcing is to try to outsource everything to one virtual assistant, one programmer, or one personal assistant. You want to make sure you’re choosing the right professional for your outsourcing project.
You would not try to outsource your laundry to your children’s $75/hour private music tutor. Sure, the music tutor might be capable of doing the job, but $75/hour is too much to pay for laundry service, and the tutor would likely be unhappy with your request. While that scenario might seem silly, it happens frequently when small business owners outsource!
It is important to realize that you may need a variety of tasks completed, and it is likely smart to divide them up. If you assign them properly you’ll save money and have happier assistants and professionals working for you. Here are some examples:… Read the rest
How you can Come to be a Graphic Artist
Ever looked at a colorful advertising and marketing brochure or even a web-site and believed of distinct techniques you would design it if provided a possibility? Normally locate oneself marveling in the originality of an artwork on a book cover? Every time graphics roll around the evening news, do you wonder if there was a technique to do it better? In case your answer for the above concerns is yes and you have an undying thirst for creativity, then you definitely likely are a prime candidate for becoming a graphic artist.
Becoming a graphic designer involves as much difficult perform and commitment because it does flair and creativity. Your talent needs to be nurtured appropriately, as well as your creativity channelized within the appropriate direction if you’d like to produce a serious profession out of graphic arts. And one particular approach to do that is by means of sound training … Read the rest
Creating Eye-Catching Graphics
With the constant tightening and increased stringency of image copyright laws and regulations, enforced both off line as well as online, finding appropriate graphics and images to accompany your product of creation, whether it be for an online article, an eBook, a CD cover, a video (YouTube or otherwise), or even for the creation of an entire website or product, can be an overwhelming procedure. This is especially true if you are not particularly gifted visually, or aesthetically, and creating your own designs on complicated graphic software is way beyond the scope of your imagination or achievement for that matter.
Probably the most effective tip that could be given with regard to the creation of graphic design is to become learned with the various available graphic design software programs that are both efficient and considerably user friendly. Two of the most consistent, reputable, and easy to use graphic design programs, … Read the rest
Designing Websites With SEO And Conversions In Mind
Whatever you want your customers to do – buy your product, engage your services, make a donation to your charity – a well-designed website can help you achieve it. Conversion is the process of taking a visitor to your website through a process just like these.
Good SEO, on the other hand, can help at the beginning of the conversion process by attracting visitors to your site, and ensuring that they get relevant content once they’ve arrived. So how do you make your website conversion and SEO-friendly? Here are a few simple tips to get you started.
Keep your design simple
It’s tempting to design a website that ‘pops’, ‘whizzes’ and generally looks snazzy. Which is all very well. But before you reach for the nearest Flash developer, remember that ultimately, your visitors are looking for content, not design.
Visitors to your website are more likely to convert if they … Read the rest